During the 2026 Spring Festival Shopping Spree, sales of auto aftermarket products maintained robust growth, with forged wheels emerging as a new market highlight due to their dual advantages of practicality and aesthetics. Data shows that annual sales of auto aftermarket products have increased by over 40% on average during recent Spring Festival Shopping Sprees. Against the backdrop of surging demand for self-driving trips during the Spring Festival travel rush, forged wheels have garnered great attention from car owners seeking vehicle safety upgrades and appearance renewal, thanks to their lightweight and high-strength features.
Compared with traditional cast wheels, forged wheels hold obvious competitive edges. They are 20%-30% lighter, reducing single-wheel weight by 3-5kg, which enhances fuel efficiency and handling flexibility. With a tensile strength of over 310MPa and 50% higher impact resistance, they offer more reliable safety guarantees for complex road conditions during the Spring Festival travel rush. Additionally, they support customized parameters and diverse surface treatments, meeting car owners’ needs for personalized appearance renewal in the new year.
The popularity of forged wheels stems from the superposition of three core scenarios. First, the rigid demand for self-driving travel: 308 million domestic tourist trips were made during the Spring Festival, boosting demand for vehicle safety upgrades. Second, the sense of ritual for vehicle renewal: “rewarding the car” has become a new consumption concept, with personalized wheels as a key upgrade option. Third, consumption upgrading: car owners are shifting from price sensitivity to value sensitivity, willing to pay for long-term safety and performance.
This trend indicates the auto aftermarket’s transformation from basic maintenance to performance upgrading. Online platforms have launched dedicated venues for forged wheels, while offline stores provide AR virtual customization services. Targeting new energy vehicles, specially tuned forged wheels are gaining traction. It is predicted that the market size of forged wheels will exceed 15 billion yuan in 2026, maintaining a growth rate of over 15%, and become a core category driving the auto aftermarket’s growth.
Post time: Jan-27-2026
